Commercial/2024

Field Notes

A campaign that finds the cinematic in the everyday work of the land.

The challenge

An unglamorous category — agricultural tooling — that the client feared couldn't carry a premium film.

Our approach

We shot it like a nature documentary meets a watch ad: macro texture, golden-hour patience, and a restraint that lets the craft speak.

5.4M

Views across cutdowns

+28%

Consideration lift

Credits