Identity/2024

Meridian Rebrand

A motion identity that treats a logo like a character with a point of view.

The challenge

A legacy brand modernising without erasing its history — the new identity had to feel earned, not imposed.

Our approach

We built a motion system from the mark's own geometry: a small set of rules that scale from a favicon to a title card, delivered as a living toolkit.

Cohesive system

40+

Templated deliverables

Credits